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Bowerman's design and style led to the introduction on the "Moon Shoe" in 1972, so named as the waffle tread was stated to resemble the footprints still left by astronauts over the Moon.

Nike was an early adopter of World-wide-web advertising, email administration systems, and making use of broadcast and narrowcast communication systems to build multimedia advertising and marketing campaigns.

As a way to refocus its 최저가솔루션 small business lines, Nike began divesting by itself of many of its subsidiaries in the 2000s.